Management
Alfred Priess A/S has embarked on an exciting course of development towards the clear goal of being among the top five leading manufacturers of architectural and special masts in Europe – that is the strategy of Alfred Priess A/S.
“The market is characterised by individualism and the desire to be able to make your own mark on your surroundings, particularly in connection with urban enhancements and new developments, and we can see this clearly from the enquiries we receive from municipalities, luminaire firms and landscape architects,” Managing Director Ole Bjerre Christiansen comments, adding: “We get the sense that this is the time for innovation; we are seeing less and less interest in traditional, flanged lighting columns. This was why we decided, as far back as early 2008, to work closely with some of the leading architects in the industry to develop our own range of architect-led lighting columns.
“Our new, fully-documented product range was presented at Road Shows in Copenhagen, Aarhus and Kolding, with more than 200 customers participating. Feedback from customers has been overwhelmingly positive and there was a definite desire for a permanent exhibition of our products. With this in mind, we have set up a lighting column park by our factory in Fredericia.
“The market must not only be characterised by attractive luminaires – ‘the luminaire starts at ground level’,” according to Allan Nielsen, Sales Director, who has great expectations for the new range, both nationally and internationally, and is looking forward to seeing the new architectural columns being specified for future projects.
This is just one small part of the activities that have been launched to meet the growth strategy Alfred Priess A/S has put in place. In addition, the company has ambitions to bring in more new products to complement its already strong range in the fields of street lights and antenna columns, substations and, of course, plant and pumping stations.
Alfred Priess A/S’ flexible, solutions-oriented approach is fulfilling more and more assignments across all our business areas.
Yours sincerely
Ole Bjerre Christiansen, Managing Director
Allan Nielsen, Sales Director
“The market is characterised by individualism and the desire to be able to make your own mark on your surroundings, particularly in connection with urban enhancements and new developments, and we can see this clearly from the enquiries we receive from municipalities, luminaire firms and landscape architects,” Managing Director Ole Bjerre Christiansen comments, adding: “We get the sense that this is the time for innovation; we are seeing less and less interest in traditional, flanged lighting columns. This was why we decided, as far back as early 2008, to work closely with some of the leading architects in the industry to develop our own range of architect-led lighting columns.
“Our new, fully-documented product range was presented at Road Shows in Copenhagen, Aarhus and Kolding, with more than 200 customers participating. Feedback from customers has been overwhelmingly positive and there was a definite desire for a permanent exhibition of our products. With this in mind, we have set up a lighting column park by our factory in Fredericia.
“The market must not only be characterised by attractive luminaires – ‘the luminaire starts at ground level’,” according to Allan Nielsen, Sales Director, who has great expectations for the new range, both nationally and internationally, and is looking forward to seeing the new architectural columns being specified for future projects.
This is just one small part of the activities that have been launched to meet the growth strategy Alfred Priess A/S has put in place. In addition, the company has ambitions to bring in more new products to complement its already strong range in the fields of street lights and antenna columns, substations and, of course, plant and pumping stations.
Alfred Priess A/S’ flexible, solutions-oriented approach is fulfilling more and more assignments across all our business areas.
Yours sincerely
Ole Bjerre Christiansen, Managing Director
Allan Nielsen, Sales Director
